Is Virtual Reality the Future of 3D Marketing?

I magine touching a gadget you had your eyes on and trying out its features without even visiting the store. Or imagine taking a tour of a property that you wanted to buy without actually visiting it. That’s what virtual reality is.

Virtual Reality Marketing is a marketing approach utilizing advanced VR technology to create a partially or fully immersive experience for your potential customers, thereby improving the conversion rate. It provides an experience no other marketing tool can.

Most brands have already adopted 3D advertising, but surprisingly, VR marketing hasn’t seen a mass adoption yet. If you think 3D advertising provides an immersive experience, imagine what it would be to experience something 10 times more immersive. VR lets your customers experience the product in an immersive virtual environment, giving them a close-to-real-world experience. This way, the customers are more confident in their buying decisions, resulting in an improved conversion rate.

How do brands integrate VR into their marketing strategy?

Many renowned brands have already created virtual reality campaigns to market their products. VR lets customers visit a clothing store, try clothes to check the fit, without actually visiting the store. Now, who wouldn’t want that?

Brands can enhance their brand storytelling through immersive VR experiences, helping customers understand the brand’s journey and be a part of it. One such example is ‘The Gucci Town’ VR experience, in which the brand shares its history by providing a highly immersive experience for its customers. Through these campaigns, brands better connect with their audience, subtly influencing their purchase decisions.

Brands can also offer virtual tours to their customers. This is extremely relevant in the real estate industry. It saves your time, money, and saves you from the hassle of visiting too many properties in person. By offering virtual tours of stores, retail brands can also incorporate VR marketing into their strategy.

Brands that have killed it with VR marketing

Santa’s Sleigh Ride by Coca-Cola

In 2015, Coca-Cola launched its VR sleigh ride during the Christmas season. Through this campaign, the audience could enjoy a sleigh ride with reindeer through dreamy places with the help of virtual reality. Everyone was thrilled to experience the sleigh ride, and it helped the brand connect with people on a different level while maintaining its holiday tradition of a creative campaign that stole people’s hearts.

A Walk in Their Shoes Campaign by TOMS Shoes

The Footwear brand TOMS Shoes used VR technology for a greater cause as a part of their marketing campaign. In the “A Walk in Their Shoes” campaign, the company took a step further in social responsibility. The brand was formed with the tagline of one for one where they would donate a pair of shoes to someone in need for every shoe purchased. Through this campaign, the customer travels to the place to meet the person to whom the shoes were donated with the help of a VR chair.

McDonald’s Happy Goggles

Through this campaign, McDonald’s created a VR headset out of its ‘Happy Meal Box’. Children were thrilled to have a new game being created right in front of them, resulting in improved in-store engagement of McDonald’s, significantly increasing their sales.

How does VR Marketing help your brand?

Stand out from the competition

The number of brands using VR is still very less. As a brand, integrating VR into your marketing will automatically give you an upper hand over your competitors. Audience will feel a deeper connection with your brand than with your competitors’, resulting in them choosing you over your competition.

Make your brand memorable

Providing an immersive VR experience makes your brand more memorable among your audience, potentially influencing their purchase decisions. Most people love brands that adopt innovative technologies before everyone else, as it makes them view you as a technologically advanced brand.

Sustainability

Virtual showrooms and tours can significantly reduce the number of products produced for clothing brands, cosmetic brands, etc. This can make your brand more sustainable and eco-friendly.

Customers love it

Millennials and Gen Z love brands that are early adopters of technology. They prefer experiences over everything else. Virtual reality helps them to have a fully interactive experience. Here, they become the centre of action, and they feel like power is in their hands.

What does the future hold for VR Marketing?

More and more brands started embracing this advanced technology to stay ahead of the competition. The future looks bright for VR marketing with the advent of AI and 5G technology entering the scene. By incorporating these two, brands can develop more personalized and immersive experiences for their customers. As more people become familiar with this technology, it will become a necessity for brands to integrate it into their marketing. Virtual Reality Marketing is not just a trend. It’s here to stay.

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